Community Alliance

The format of this annual report to the community is a double gatefold that measures 7×10’’ when closed. Driven by the ability to create a compelling document that can be produced with only one set of plates and a minimal amount of bindery, we utilized a standard press sheet. Observing these “constraints” allowed us to create a compelling report very inexpensively, which is important for an organization that tries to minimize its expenses and maximize the money it gives to non-profit organizations. The latest issue incorporates a subtle adjustment to the cover image strategy, shifting from an explicit focus on hands and plants to one that still contains the same information but focuses on a person instead. In this way, the focus is subtly shifted from the foundation to the recipient audience.