IMAGING 4 ART

www.imaging4art.com

Working exclusively with the art community country-wide, IMAGING4ART provides museum quality high-resolution digital photographic documentary services. In creating not just the website but the identity and the print collateral, the challenge was to maintain the firm’s credibility, range of benefits and necessity of working at the high level of documentation that they do. The technology that they use allows them to capture images that are simultaneously visually striking and capable of being reviewed at incredibly high levels of magnification. This approach creates opportunities for museums, galleries and institutions to employ the images from high-end catalogues for Internet use. Tim Nighswander, the backbone of the company, utilizes his skill set and breadth of knowledge for capturing fine art collections on a macro and micro scale in unparalleled quality. With Nighswander’s innate creative eye and passion for art, he captures both stunning details and archive-quality images. Our approach with the website was to show both of these scales at one time, with the image (the full piece) inside an image (a detail shot). A point of reference with this project is Charles and Ray Eames famous “Powers of Ten.”