A refreshing brand update for a 25 year old California based architecture firm. Using their mantra of “Form follows intention” as a launching point, a word mark and logo was developed to capture this sentiment.
A subtle reflection of angles in the typography displays a formal rigor while also being slightly unconventional. In addition to the word mark, an ambiguous logo was designed to convey the firm’s approach to design. Interior or exterior, flat or volumetric—the logo creates an instantaneous dialogue with the viewer.